According to work conducted at Stanford University the cognitive performance declines when people try to pay attention to many media channels at once. Clifford Nass, co-author of the study, claims “the study has a disturbing implication in an age when more and more people are simultaneously working on a computer, listening to music, surfing the Web, texting, or talking on the phone. Access to more information tools is not necessarily making people more efficient in their intellectual chores …. people who chronically multitask believe they’re good at it.”
Christoph Finke and Patrick Schubert from COCREE | Media Group, the students of Multimedia Technology at the University of Applied Sciences in Mittweida, Germany, who currently write their theses under my supervision, developed an experiment which aims to determine how we learn and how we process information when we multitask.
Please consider to take part in the experiment.