Prof. Wierzbicki is committee member and reviewer for the IADIS Visual Communication 2010. The IADIS International Conference on Visual Communication 2010: Creative Industries, Photography and Culture will be held in Freiburg, Germany, 27 - 29 July 2010.

The functionality of visual communication has been underestimated as photography and cartoons claimed artistic autonomy rather than being submissive to the explicit message to be conveyed. Commercials and pervasive messages in ideological campaigns are early adopters of visuals. Since 3D image spaces in Virtual Reality have been introduced it is a must to meet between scientific researchers, art directors, photographers and illustrators.

"Creative industries" is the epitome for critical applications like social software, gaming and cultural documentaries. This conference will open the landscape for those who bring overlooked messages from theory and practice and those who have the intuition that the visual languages prevail in attitudinal and affective communication. Multi cultural projects demand a high of sophistication in semiotic awareness. Especially this aspect is a fast-growing domain for communication specialists. Not at least we welcome media technologists who extent the conventions of images on the surface of the screen and are thrilled by 3D, tactile, haptic and immersive image “spaces”.